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Semantics Matter: Dynamic vs Differential (Pricing )
Restaurants have used differential pricing for decades –dynamic implementation is new.
Funny thing about the English language, there’s a word for just about everything. And when there isn’t we make one up to capture the essence of what we’re trying to communicate. Every profession has jargon and sometimes they turn into buzzwords. These words originate as a well-intentioned way to communicate technical stuff to a non-technical audience, but sometimes they catch a hype-cycle and can quickly lose meaning or morph into whatever the hype reshapes them into. Emerging technologies need to expand their lexicon when a field is advancing rapidly. When the new vernacular changes to make things more relatable to those who will benefit from it then it’s a positive change. But when the use of buzzwords obscures existing meaning without adding clarity, or when the primary benefit of the jargon-sprawl is for companies to hitch their products to the hype-train, it only adds confusion and accelerates potential disillusionment of what might otherwise be a high-potential technology.
The Dynamic Price Hype-Train
